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Showing posts from 2012

How Businesses do Christmas, New Year Holiday Marketing

During holidays, normally people would be having fun.So if you look like interesting, they may try to note you and end up buying your product.Christmas and Newyear is the festive season this week.Marketeers try to spread goodwill among the community and try to rejuvenate the nostalgic aspect of the festival and try to show family spirit.Children are likely to get pocket money this season.So you are seeing lot of ads targeted at school and college students.

Here are your opportunities for 2013.
January 1 - New Year Day
January 13 - Makar Sankranti
January 12 - National Youth Day / Swami Vivekanand Jayanti
January 14 - Pongal / International Kite Festival
January 15 - Army Day
January 18 - Guru Gobind Singh's Birthday
January 23 - Desh Prem Diwas / NEtaji Subhash Chandra Bose Jayanti
January 25 -  Id-E-Milad / Milad -Un-Nabi
January 26 - Republic Day
January 27 - Thai Poosam
February 14 - Sri Panchami
February 15 - Vasant Panchami
February 19 - Sivaji Jayanti
February 25 - Guru Rav…

Why HR Manager Often Write Job Descriptions

After the creating of recruitment plan, prepare job descriptions.Analyze the job in your company to generate a job description and job specifications.It contains all the skills needed to do the job, what they actually do and what they are expected to do.

Advantages of Job Description
Employees know what they are expected to do and how they will be rated by the organisation.They now know the relationship between their jobs and salary package.A basic way of recruiting people will be established in the organisation.A candidate hired will know his responsibility expected from the organisation. Here is how you write a Job Description Job Title this is the heading part and it means the name of post like Manager, Foreman etc.
Description Write in detail about the responsibilities of the person in the post.
Reports To Write the names of immediate bosses this person reports to.If any junior person is also there, do not forget to mention him.
Duties What should he do?
REquirement What all he sh…

Chevrolet Sail U-VA Review

Chevrolet Sail U-VA is the latest hatchback GM has launched in India.They did this because of technical help from the chinese automobile company SAIC.The chinese hatchback was indianified and launched here.Petrol and Diesel versions are launched at the same time because because of mismanagement in indian oil industry petrol is sold at a higher price than diesel.So there is a trend for car buying to move to diesel cars.

It looks like a chinese hatchback since it is one.Chevrolet trademark grill and emblem on front is beautiful.Body line starting from wheel arch makes it look like a big car.Rearview mirrors are body coloured.Front/ Rear windows are large.Rear view look of the car is uninspiring and looks old.

Interiors are simply designed and aimed at practicability.Central console contains a combination of analog and digital metres.Central console is dual tone with grey as dominant colour. Inbuilt music system has bluetooth connectivity.Three spoked steering wheel has a negativ…

Tata Safari Storme SUV Review

Tata Safari came to the indian auto market in 1998.At that time, there was no indian SUV.After 14 years, a new upgrade of this model is getting out ot the Indian market.They are calling it the Safari Storme.Hydrophobic chasis is used in Storme. That made it lighter in weight by 75 kgs.

The basic look of Safari has been preserved in storm.A big grill between the two headlights is present in Storme.On top of the gril a big chromium finish is present and on which Storme is written.In bumper also small grills are added (see image).More clearer and edgy projector headlight lamps lighten up the roads of STorme.Big front and rear wheel archs and the connecting bodylines between them makes the vehicle look like a big one.Silver colour roof rails which was an attraction of old Safari is present in Storme also.Rear design is disappointing.Uninspiring design compared to the other designs.Spare tyre fitted on the rear has been moved to the position under the vehicle.Vertically a…

Importance of a Recruitment Plan for your Business

Hiring, Recruitment and Retaining people are important part of a business.We should have a human resource plan and strategy to begin with.HR Planning process begins with a study of current staff requirement and prediction of future requirement.

Ask yourself some important questions.
1. What do you intend to do with your business for say next couple of years.

2. Fix the short tem and long term goals.

3. What are the things happening around you in your market that can impact your business?

4. Find what changes are required from your part to achieve your fixed goals.

5. If you go with the changes, will you find opposition from your organisation? What are the challenges?

Answers of this questions lead you to estimate the number of people needed (hire, fire,contract,outsource etc).Maybe you can look how your neighbour competitor is handling it.

You must do this process when you find the following signs.
1. Regular disruptions in the process flows resulting in sour relations with clients a…

Royal Enfield Thunderbird 500 Review

It is in the year 2002 that Royal Enfield unvieled Thunderbird Cruiser.It was different from rest of it's bullet.This one was a cruiser.But people stood with it.For ten years, this vehicle sold well.Now they are selling a new model without sacrifising the basic look but introducing hell lot of changes.

The change is headlamp is the most visible change in the new model.Projector lamp is fitted in the head lamp.It gives a stylish look for the headlight. Dual instrument cluster has been retained in the new model.Only change is that it is more clearer and handsome.Slight change has been done to seat position.For the first time for a two wheeler, hazzard lights are incorperated in the motorcycle.Fuel tank capacity has been increased to 20 litres for longer range.
The two engine variants of thunderbird are:
1. 500 cc [27.2 bhp power @ 5250 rpm and 41.3 bhp torque @ 4000 Nm] Estimated ex-showroom price = Rs 1,72.539 2. 350 cc  Estimated ex-showroom price = Rs 1,35.408 Thunderbird 500 …

Maruti Alto800 Review

Maruti 800 is an iconic and most sold car in india.Because of it's iconic status maruti was unable to stop production since 1984. Now is the time for a replacement for it.The new Alto 800 is a replacement and positioned as the entry level value for money maruti small hatchback car.

It has some similiarity with Astar in looks but have uniqueness.Alto800 is made on the same platform of Alto.However dimensions such as height etc are different.Protruding headlights similiar to Astar (some people hate it) is a feature of Alto800.Black inserts, chromium lined grills,big black air damp (looks like its mouth), fat wheel archs are the changes.C pillar resembles the Alto.12 inch tyres and 160 mm ground clearance makes it appear larger than life.
Rear design is also contemperory style.Tail lamps that originates from the sides, body lines in boot lids,big bumpers etc are the changes.Length is 100 mm lesser than old alto.However it is 15 mm wider and 15mm higher.Wheelbase 2360 mm is the same …

Investing in Shares is a way to make money

Long term investing in shares of companies is one of the legitimate way of investing your money and making a good return out of it.Since there is risk involved, only organised ones are seen in plenty at stock markets. Retail investor or common man investing his hard earned money is a minority phenomenon today.A share or stock is practically a small part of ownership of a company.

How are people making money at the share market? Some are short term traders.Others are long term investors.Short term traders are the ones who can be compared to the real estate flippers in your locality.They put some money and do some trades on shares in stock market (buy/sell).This is a strict no for first timers especially with large amount of hard earned money.

How are people making money from shares through long term investing?Buy low,sell high principle.People buy shares at low prices at some point of time with their conviction that the company will do good in the future.If the company does well in th…

Berlytharangal Malayalam Blog Review

Many of us who can read malayalam would have visited a blog named Berlytharangal when spending time online.It is the blog ran by Kerala's (may be the most) popular blogger, Mr. Berly Thomas.He is a confident malayali who considers himself as the sexiest malayali.His blog posts are very bold and takes on issues that are mostly avoided by other writers in a public platform.He is one of the successful malayali face from the blogging world.

His success lies in his command over malayalam language and braveness to use unparliamentary language or words that are not present in a dictionary in his blog post.Watch his tv interview to know more about the person.He tells about the his journey over the last six years with the blog.He confesses that initially he did not had many advertising partners for monitization of the blog.As per the estimate revealed in his interview, his website is visited by 50000 people every day.Since the website is in malayalam, google's contextual advertising s…

PSU Malabar Cement Website Doesn't have sufficient Bandwidth

Malabar Cements is a public sector company owned by the State Government of Kerala.It is notorious for rampant corruption.Everyone knows that recruitment in the company happens in a shady way.This time when job recruitment is happening for managerial and non managerial posts for which candidates need to apply before 21st November 2012, the website is inaccessible.How on earth are the public expected to know about the required qualifications when your website is down.

Sabarimala Online Darshan Booking Website has a new Domain

Last year we have written about Online Darshan Ticketing System at Sabarimala.This system is operated by Kerala Police.Now queuing system is more ayyappa swami friendly with it's new domain .

Another noticable fact is that they have started running online banner ads to make money from the ayyappa swami visits.

They are making $$$ over the service which is FREE!

Yamaha R1 Sports Bike Review

Superbikes or Sport bikes are motorcycle tweaked for high speed and acceleration.These vehicles can be braked at higher speed,cornered well at high speeds.They will be powered with engines that burn lot of fuel and hence will be less efficient vehicles.These vehicles are made for excitement and not for commuting.Yamaha R1 is a litre class superbike sold in India.

It was in 1998 that R1 was first spotted on the roads.Dark twin headlamps and pilot lamps look like a bull staring at you.Powerful and massive engine is located beneath the big twinspar frame in the side.Further top is the chiseled like muscular fuel tank.The front view is made majestic by 43mm front fork with independent damping, big disc brake with six piston caliper and wide tyres.The controls located behind the big visors shows the vehicle 's speed, engine speed, gear position, temperature, time, trip meter,service indicator etc.The attractive feature in the rear is it's exhaust.Underseat double exhaust ha…

Missed Call Alert Service FREE on BSNL Mobile

After doing MNP and changing my number 9947202625 from Vodafone to BSNL Mobile, i learned about that missed call alert was FREE for which Vodafone and Tata Docomo was charging me for the lack of their network coverage.
How to Avail FREE missed call alert service?Go to settings of your mobile phone.Go to Call Settings.And then to call ForwardingAnd to Voice Call Forwarding.Locate when unreachable part of the setting.Forward your calls when you are unreachable to +9117010 or 009117010You will then get status there itself that this service has been activated. Good Day!

Trekking at Inchakkad Hill Kottarackara

While traveling through the MC Road from Kottayam to Thiruvananthapuram, there is a good hill to climb.On top of it, 360 degree view of the villages beneath and windy atmosphere is refreshing and positive.

Here is the way to get to the hill.
Adoor --------->Kalayapuram _----->Inchakkad ------>Turn left at BT Service Station (Maruti).

There is an arch of a temple.The service station is on the left side where we deviate through a bridge.Go Straight to a road.Ask for directions to a Quarry. One side of our hill is being broken and sold piece by piece over the years.

On top of the hill, there is a temple.The temple is an isolated place and only annual puja in the Nov/Dec month of Vrishchika. So not much people will be on the hill on other days.Every evening local youths climb to catch the sunset and to breath some fresh air.

 There is a small water pocket which is perennial on top of the rock.The top portion is flat.There is no good road or entrance to the top.You got to climb t…

Premier Rio SUV 2012 Review

SUVs are becoming popular in India. The shabby quality of indian roads and introduction of fuel efficient diesel engines in SUVs are making the adoption fast.High cost of ownership, price, maintainence cost have ensured that only the rich can use SUVs.Premier's introduction of SUVs were aimed at common man's vehicle.They failed miserably in the first attempt with Rio.They are back with Rio refresh.
Design It is a big vehicle.The design has been updated from the model released three years ago.The change is intended to make it contemperorary and beautiful.Clearlens foglamps is designed to look modern.5 Spoke steering wheel and mirrors fitted with side indicator has changed the look of the vehicle.

Eventhough the look is of SUV size is of a hatchback.So moving around is same like that of a hatchback.Since seats are placed at a height 360 degree vision is a bonus.This will help city drivers.Parking is also easier with the small size.

Rear seat designs reminds us of old CRV.Spare …

Brothers and Enemies

Four days of silence
Inner peace and heavenly interference
Ignoring the threats
Still Serving the enemy
he walked and walked and walked

And here comes a huriccane
that is notorious for destruction
All defences have been breached
and the monk woke up from his cave

He became a monstor to fight the monstrous
He became a dreadful creature.....
He is the madness, the devil
and possibly the wretched creature he always fought with

IT is said money is the root of all evil,
It is said money makes sibling fight each other
This one is for survival
As money has always been won by some

Kauravas had a habit of pursuing estranged brothers
to see that they don't prosper
Pandavas hated their brothers because
same blood who enjoys to watch them suffer are
never brothers any more
Never brothers any more
Never brothers any more
Just Kaliyug

Your favorite actor lies about his name most of the time

Film actors when introduced to movies are made to adopt a new screen name by which they will be known in their career and in public space. Eventhough it feels awkward for those people who want privacy seperated from their public life can feel alright with this.In malayalam industry majority of the actors are known by their nicknames or screen names.There has been instances of malayali cricketer changing name for astrological or numerology benefits.

Film actors and their original names

Vikram = Vikram Kennedy Vinod RajNaren = SunilDileep = GopalakrishnanMamooty = Muhammed Kutty (his nickname became the screen name)Jayan = Krishnan NairManikuttan = Thomas JamesKalabhavan Mani = Mani RamanBhavana = Karthika Menon = ThakkiduBhama = RekhitaNavya Nair = Dhanya NairSneha = Suhasini Rajaram NaiduSheela = ClaraSeema = Shanthakumari = ShanthiSatyan = Manuel Sathyaneshan NadarVijay = Ilayathalapathy = Joseph Vijay ChandrasekharRajnikanth = Shivaji Rao GaikwadChiranjeevi = Chiru = Konidala Siva S…

Response to Manmohan Singh's address to the nation today over diesel price hike and FDI in Retail

1.> FDI will certainly affect small traders.It will be beneficial for consumers already getting looted by bad practices in indian retail industry.It will energize the economy.Is your govt doing enough to make life better for small traders and retailers?Your price rise and inflation makes life tough for them everyday.

2.> You did us a favour by not increasing diesel price by 17 rs and just with Rs 5.Ofcourse diesel is used for gas guzzling SUVs and luxury sedans.What can you do about it?Did we ask you to price petrol and diesel differently?It is your wrong policy of subsidy and cartelisation of oil companies including public sector companies...When crude was selling at 140 dollars per barrel shell and reliance pumps were selling at 70 per litre and you know the present oil rates....Pls dont tell that reliance and shell were subsidizing the indian consumers in 2008 since they love us.....Your public sector oil companies are mismanaged and you want the consumer to pay it.....I pay…

KnightAd 1.0 An Effective Digital Out of Home Advertising Solution

KnightAd 1.0 is an outdoor projection advertising setup to show video advertisements just after the dusk to a targeted audience.It is the basic product offered by our Digital OOH division Digital Tyke Ads in Digital out of home advertising arena.

100 inch rear projection screen of dimensions 8 Feet x 6 Feet.Bright and viewable during the night and catches attention of the commuters and the public in a busy street or area.Fully automatic and programmed to be on and off at required time of the night.The advantage is you can save the personnel during the working hours.You can do the maintenance like changing video files etc during the daytime.It can be programmed to switch on automatically at 6:30 am and to switch off at 9:30 pm.Cost Effective and better ROI on comparison with outdoor LED Billboard.3 hours battery backup with power conditioning.Specification
2500 lumens 3LCD projector with life of 4000 hours.Aspect Ratio: 4:3Picture Clarity: 4,80,000 dots x 3Contrast Ratio: 2000:1…

gamestation: a one stop shop for video games

With great satisfaction we are informing you about the latest initiative of Orangis Online.gamestation is operational since 28 May 2012, 9 am.You can walkin and play video games. The club is located at Orangis Online office at Vaisakh Building, Para Junction, Nooranad.

Our club offers basically two services to video gamers.

1. Play Games.

2. Buy Games.

3. Buy Gaming Devices & Consoles.

Honda CBR 150 Review

Honda is also trying the strategy to conquer markets by introducing lite versions of superbikes.The success yamaha got when introducing R15,the stripped down version of R1 may be the inspiration behind the move.CBR250 is a similiar version of VFR which got international attention due to it's technical excellence and style has been the front runner of this trend.And now another CBR with a 150 cc engine.Only time will tell whether CBR150 will be a threat to Hero Karisma and R15.

Only the trained eye can find the difference between CBR150R and CBR250 on first glance.Y shaped headlamp, fairing, engine caul, tail lamp etc has been copied from CBR250.A way to distinguish the two is by checking the silencer.CBR150R has got the shorter one.It's design is in sporty style in aluminium finish.Another aspect is black coloured alloy wheels.The machine is available in four different graphics and colours.

Instrument panel is both digital and analog.Silver finishes have been avoided fr…