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Showing posts with the label Digital Signage

KnightAd 1.0 An Effective Digital Out of Home Advertising Solution

KnightAd 1.0 is an outdoor projection advertising setup to show video advertisements just after the dusk to a targeted audience.It is the basic product offered by our Digital OOH division Digital Tyke Ads in Digital out of home advertising arena. Features 100 inch rear projection screen of dimensions 8 Feet x 6 Feet. Bright and viewable during the night and catches attention of the commuters and the public in a busy street or area. Fully automatic and programmed to be on and off at required time of the night.The advantage is you can save the personnel during the working hours.You can do the maintenance like changing video files etc during the daytime.It can be programmed to switch on automatically at 6:30 am and to switch off at 9:30 pm. Cost Effective and better ROI on comparison with outdoor LED Billboard. 3 hours battery backup with power conditioning. Specification 2500 lumens 3LCD projector with life of 4000 hours. Aspect Ratio: 4:3 Picture Clarity: 4,80,000 do...

The first six months of Digital Tyke Ads

This is the second part of the post " Outdoor Advertising & Digital Signage Displays ".As mentioned there, i did start Digital Tyke Ads on 18th March 2012 . This youtube video is the inspiration for trying out whether outdoor video billboard advertising works.I had not much knowledge about advertising other than running some adwords campaign & promoting ads on my own websites & other websites. Initially not many was interested in my digital billboard. The biggest turnoff is the location.I placed the display in a place where flex banner advertising is regarded as a luxurious extravaganza. My initial placement was flop. So i changed to a new position. Some people were satisfied with the new placement. Also ads started to perform well and people began noticing the ads. Meanwhile i changed the name of the service as Digital Tyke ads.Initially i promoted it with the name Digital Tyke Signage Solutions. 100 inch digital billboard at Para Junction which will soon b...

Outdoor Advertising & Digital Signage Displays

Painted Hoarding Outdoor Advertising is the way of advertising of products & services offered by businesses to the public using various visual methods. A billboard or hoarding is a common form of advertising. Hoardings were made of Iron and the advertisement was painted over it by artists. Recent advancement happened in billboard industry is the introduction of Flex Printing. Flex Print is a sheet of polythene on which big advertisements can be printed using large plotters. Usually Flex sheets are fixed on Iron Frames and they make good quality visual ads on the streets. A disadvantage of Flex sheet is that it is not biodegradable or environment friendly unlike the painted iron boards. Cost of printing a flex is a deal compared to painted hoardings. A 50 Square Foot hoarding costs Rs 500 to print considering you are dwelling in a village and is billed Rs 10 per square feet. Now the metal frame for basic versions of hoardings would be IRON SQUARE PIPES or ANGLE IRON. This m...