Monday, December 8, 2008

Online Indian Ad Network Komli Review

Komli Inc is an indian ad network that provides banner advertising.Many indian advertisers are using Komli to reach out to indian diaspora around the globe.Do not use komli if your visitors are not ninety percent Indians.Komli has NRI ads of bharatmatrimony and simplymarry.

Komli is a system that is oriented towards the advertiser.That is if you can advertise to people in india at damn cheap costs.Comparing to advertising on other networks, advertising on komli is damn cheap.The after effect is that Komli pays less to the publisher.

For publishers, komli is a flop scene.Your ads are going to be clicked less than google adsense ad.The CTR would be too low.The EPM rates are unimaginably low.The only positive is that you get to see the earnings billed in Rs on the reports.Do you feel proud to be an Indian?

Click here for Komli Website
We do not recommend this service.

At http://power.komli.com the signed up user can see the following screen
Once you sign up you can see the dashboard and revenue report.The top left graph shows the pattern of revenue generation over this network over 30 days.It is titled 'Revenue (Last 30 Days) .The next graph is a bar type representation of week on week Net eCPM an impressions.
Now the eCPM gives you an information about how an ad network performs compare to other network.An eCPM of 8.9 was seen on a particular day.It means that if 1000 impressions from this ad network is displayed, you get 8.9 Rupees.

Komli stresses on conversions from the ads displayed on your website.It means that even if people have viewed on clicked your ads you get paid in paisas and if you want in rupees the visits should generate sales(mp3 player from futurebazaar.com) or sales request (called a lead like some one filling out a form at sharekhan.com or registering at shaadi.com).

There is less competition among advertisers for adspace in komli.The result ,they pay you less....

So better go for adsense , chitika for monetizing your website.If you still have a true indian website , affiliate marketing using DGM India is better.

If you still want to know where komli loses the edge with google see the image below:

If you can't see the text, i can type it here.
Impressions = 163,201
Clicks = 466
Conversion = 36
Click rate = 0.29
Publisher Compensation = 1287.44 (this is in rupees..amazing)
Net eCPM = 7.89 (never below 100 in adsense)
ROI (return of investment for the advertiser) = 90.99

If people at komli are reading this page, please understand that google became market leader because they were trying to share the pie with the publishers which you and tyroo are reluctant.

I guess you would blame the publisher websites for the less click rate.But you can work on your adserving also...right?
The Verdict
Use only on unsold inventory ad spaces...Better stay away from them.......


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