Wednesday, March 14, 2012

The first six months of Digital Tyke Ads

This is the second part of the post "Outdoor Advertising & Digital Signage Displays".As mentioned there, i did start Digital Tyke Ads on 18th March 2012. This youtube video is the inspiration for trying out whether outdoor video billboard advertising works.I had not much knowledge about advertising other than running some adwords campaign & promoting ads on my own websites & other websites. Initially not many was interested in my digital billboard. The biggest turnoff is the location.I placed the display in a place where flex banner advertising is regarded as a luxurious extravaganza. My initial placement was flop. So i changed to a new position. Some people were satisfied with the new placement. Also ads started to perform well and people began noticing the ads. Meanwhile i changed the name of the service as Digital Tyke ads.Initially i promoted it with the name Digital Tyke Signage Solutions.

100 inch digital billboard at Para Junction which will soon be shifted to a busier town
After six months of running this service, i have learned much through interaction of clients, regarding placement of outdoor advertisement billboards, optimising ads for digital signage systems. As a part of the learning process i have decided to upgrade the technology of my display and start a new one in a more urban environment. I have shortlisted towns such as Tiruvalla, Kayamkulam, Adoor, Kottarackara and Karunagapalli. Last two weeks my manhours were spend for wandering and looking out of buildings suitable for this. I am asking for building owners for permission for installing such displays on their own building. Some of them are unwilling.One person in Karunagapally have quoted a huge money as rent.Although i liked the spot the rent quoted was too high.

0 comments: