Friday, December 28, 2012

How Businesses do Christmas, New Year Holiday Marketing

happy christmas
During holidays, normally people would be having fun.So if you look like interesting, they may try to note you and end up buying your product.Christmas and Newyear is the festive season this week.Marketeers try to spread goodwill among the community and try to rejuvenate the nostalgic aspect of the festival and try to show family spirit.Children are likely to get pocket money this season.So you are seeing lot of ads targeted at school and college students.

Here are your opportunities for 2013.


January 1 - New Year Day
January 13 - Makar Sankranti
January 12 - National Youth Day / Swami Vivekanand Jayanti
January 14 - Pongal / International Kite Festival
January 15 - Army Day
January 18 - Guru Gobind Singh's Birthday
January 23 - Desh Prem Diwas / NEtaji Subhash Chandra Bose Jayanti
January 25 -  Id-E-Milad / Milad -Un-Nabi
January 26 - Republic Day
January 27 - Thai Poosam
February 14 - Sri Panchami
February 15 - Vasant Panchami
February 19 - Sivaji Jayanti
February 25 - Guru Ravidas's Birthday
March 7 - Swami Dayanand Saraswati Jayanti
March 10 - Maha Shivratri
March 29 - Good Friday
April 11 - Hindi New Year or Gudi Padawa / Ugadi/ Chaitra Suklandi / Cheti Chand
April 13 - Vishu / Vaisakhi /
April 14 - Mesadi
April 15 - Vaisakhadi / Bahag Bihu
April 24 - Mahavir Jayanthi
May 1 - Workers Day or May Day
May 9 - Guru Rabindranath Jayanti
May 24 - Hazarat Ali's janmadin
May 25 - Buddha PurnimaOnam
July 10 - Rath Yatra
August 2 - Jamat - Ul - Vida
August 9 - Id-ul-Fitr
August 15 - Independence Day
August 18 - Parsi New Year's day
August 20 - Raksha Bandhan
August 28 - Krishna Janmastami
September 9 - Ganesh Chaturthi / Vinayaka Chaturthi
September 16 - Onam
October 2 - Mahatma Gandhi Jayanthi
October 13 - Vijaya Dashami
October 11 - Dussehra (Maha Saptami)
October 12 - Dussehra (Maha Ashtami)
October 13 - Dussehra (Maha Navmi)
October 16 - Bakri Id
October 18 - Maharishi Valmiki's birthday
October 22 - Karaka Chaturthi / Karva Chouth
November 1 - Dhanteras
November 2 - Narak Chaturdashi
November 3 - Diwali / Lakshmi Puja / Deepavali/ Baddi Diwali
November 4 - Padwa Puja & Govardhan Puja
November 5 - Bhai Duj
November 8 - Pratihar Sashthi or Surya Sashthi / Chhat Puja)\
November 14 - Muharram
November 17 - Guru Nanak Jayanthi
November 24 - Guru Teg Bahadur's Martyrdom Day
December 24 - Christmas Eve
December 25 - Christmas

happy new year 2013


Now let us come back to Xmas and New year.A bank can display a big cake in the customer lounge.They can put a xmas tree in the front too if space permits.Organise an xmas celebration

Greet your customers Merry Christmas


Write to all your customers in the database.Include prominent personalities and non customers too in the mailing list.Christmas card you will be sending should be good to generate community goodwill and enchancing your image.Emailers can also be used in Christmas Season.

Hire a local to become Santa this season


Dress up a local youth as a Santa for this season.He will be greeting children and those who visit your business establishment.Spend some money at a good toy store to fill the Santa's bag.You can tie-up with local businesses.They will sponsor the gift inexchange of promotional material given along with the gift.

Wrap a box with gift paper and write on in Christmas Lucky Contest.Kids will enter their parent's name, address, contact number, number of children, name,age etc.Now you will get additional names for your mailing list.Advertise the contest in newspaper and give someone the prize.

New Year Assurance


You assure people through media that you will continue to serve and will not compromise on quality for another year.Season greeting cards can be mailed similiar to Xmas cards. Calenders,year planners, diaries can be distributed for good will.If it is possible offer special pricing and offers for christmas.

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