• Memoir about Running a Weed Clearing Service in Kerala...

    Vaisakh Weed Clearing Service was a micro enterprises founded by me in 2011 to remove weeds and grass in plantations and agricultural lands on contract basis using a worker equipped with a Brushcutter machine by investing 75000 indian rupees.

  • How to run a roadside dosa business (and make it big).

    Interesting video explaining the math behind a roadside dosa business...

  • Munnar Holidays 2017

    Munnar hills you get the blessed presence of Maneesh Jayachandran , a visitor from plain lands. It is me At Rivulet resort, Pallivasal in last week of May. Photo taken on my mobile phone.Apologise for the terrible quality.The background shows river flowing near Rivulet resort.....

Tuesday, September 27, 2011

Outdoor Advertising & Digital Signage Displays

Painted Hoarding
Outdoor Advertising is the way of advertising of products & services offered by businesses to the public using various visual methods. A billboard or hoarding is a common form of advertising. Hoardings were made of Iron and the advertisement was painted over it by artists.

Recent advancement happened in billboard industry is the introduction of Flex Printing. Flex Print is a sheet of polythene on which big advertisements can be printed using large plotters. Usually Flex sheets are fixed on Iron Frames and they make good quality visual ads on the streets. A disadvantage of Flex sheet is that it is not biodegradable or environment friendly unlike the painted iron boards.

Cost of printing a flex is a deal compared to painted hoardings. A 50 Square Foot hoarding costs Rs 500 to print considering you are dwelling in a village and is billed Rs 10 per square feet. Now the metal frame for basic versions of hoardings would be IRON SQUARE PIPES or ANGLE IRON. This make up the rest of the cost and most of the cost will be that of the labour charge of the persons welding the hoarding. Also transportation of hoarding to the site makes the rest of the expenditure.

Flex Printing on Color Plotter


The hoarding can be illuminated at night to catch attraction of the people travelling through the road. The illumination can be front lit or back lit.
High Quality Billboard OR Hoarding
Digital Signage – the Future of Outdoor Advertising 

Digital Signage is display of advertisements through electronic / digital video/text displays at locations where the general public will traverse through as a part of their daily chore of life. The difference between traditional signage and digital signage is that multimedia takes the centre stage. You can see the moving texts, flying images, videos , animations , graphics. Due to the presence of this rich media you can bet that such displays attract people more than their traditional counter parts. I need to make it clear that digital signage has better applications and are used more in public places like train stations, airport, banks etc to display informational content to the travelers, clients etc.

Digital Signage Display running cricket match

On 18th August 2011, I started an experimental venture in my hometown (read a small village called Nooranad). I named it DIGITAL TYKE SIGNAGE SOLUTIONS, NOORANAD. On a 100 inch digital signage multimedia display screen I started serving ads and public information to those people visiting Para Junction of Nooranad Town (Read Village, it is just a small village).

Resources
  1. Digital Signage Wikipedia Article http://en.wikipedia.org/wiki/Digital_signage
  2. Out of Home Advertising Wikipedia Article http://en.wikipedia.org/wiki/Out-of-home_advertising

Friday, September 9, 2011

Oil is definitely not the Future

Those who love environment knows that cars used for personal mobility pollutes the atmosphere and empties the fossil fuels which should have been judiciously used. The mafia named OPEC is behind increasing fuel prices to make money from us.It is high time that we should convert to some clean energy (read green energy). I believe that oil mafia has a hand in killing any new genuine efforts in this regard. I have read about the machine developed in Japan that can convert plastic to crude petroleum. I also remember about the threats the inventor met from oil companies.Similiarly in india there was a phenomenon called Ramar Pillai who invented a machine to convert green leaves to petrol.

Instead of encouraging such efforts ,our governments are acting as agents of oil companies after pocketing money from them. Our scientists and oil companies discredited Mr. Ramar Pillai and depicted him as a fraudster. Ramar Pillai is believed to have sold petrol to autorickshaw drivers at discounted rates than the market price.

Another area where our rulers are neglecting is the biodiesel. Politician are raising the point about farmers leaving foodcrops and embracing jatropha and questioning such initiatives will decrease food production and food security.I have doubt about these politicians.They might have got money and favours from oil majors like Reliance Industries. Cultivating cash crops like Rubber, Cotton etc is ok but Jatropha is a crime. What the hell of an argument. At least they could cultivate jatropha on wastelands.

Biodiesel is a diesel made from vegetable oil by a chemical process named transesterification. Many oil companies like IOCL. BPCL etc have their own farms producing Jatropha. They mix biodiesel with normal diesel and sell it to you. Also ethanol can be used to drive vehicles. But because of people drinking it to lose their mind and sugarcane is costly, it is now uneconomical because it might costs more.

Mercedes and Volkswagen are now promoting a concept called blue efficiency or blue motion.I have no doubts that we will see lot of cars completely running on battery. Current situation is a stage before that. So we are seeing the hybrids. BMW is calling the similiar trends as Blue dynamics. It seems that the companies are embracing the colour blue instead of the overused green color for efficiency.

New Mercedes C Class and Volkswagen Passat are high efficient cars. Whenever you stop your car at the traffic signals , car is switched off eventhough ac and other systems functions. When you press the gas pedal , car comes back to life.In a blue car there are lot of changes in gear systems and engine. Even the lighting systems are LED to save energy. The braking energy is never wasted by stored in the battery. We cannot ignore the efforts of German in the blue revolution.

An indian initiative towards fuel efficient cars in Indica ev2 hatchback. An engine tweaked for fuel efficiency is behind it delivering 25 km per litre of diesel. Mahindra Scorpio Hybrid has been here for some time.I guess Mahindra had the concept of engine stopping at traffic signals before the germans.




Our administrators should look around and analyse. Our resources are depleted by import of oil while illiterate arabs and oil companies around the world are pocketing fortunes. So step in an encourage green / blue efforts. We need cars that run on hydrogen/ water/ air/ fuel cell etc..We need freedom from PETROLEUM.

Resources

Mercedes Benz Blue Efficiency

Polymer Energy - Turning Waste Plastics into Renewable Energy

Ramar Pillai Claims & Rumours